by Jill Hoffman | Sep 2, 2015 | Uncategorized
Promoting healthcare products is always a challenge, and as the market changes and grows, several areas need to be addressed. The top issue concerns making patient engagement strategies a priority for healthcare companies. With a higher emphasis on value-based care,...
by Jill Hoffman | Aug 5, 2015 | Marketing
n 1987, a few frustrated alt-rockers decided to have a festival to celebrate their music which was largely ignored by mainstream America. They held the first South by Southwest (SXSW) Festival in Austin, Texas. Organizers expected around 150 attendees—700 people...
by Laura Nobles | Mar 31, 2014 | Editorial
Many within the PR business consider “agency” a dirty word. It’s little wonder. Having spent half my career at traditional PR agencies, I have witnessed first-hand the common denominators that create this image. Whether independent or a large firm, the typical culture...
by Jill Hoffman | Aug 28, 2013 | Editorial
There are more than 5,750 hospitals in the United States. In 2012, they treated nearly 36 million patients. Millions more were treated on an outpatient basis at the nation’s more than 15,000 urgent care centers and other health care clinics. And a new type of...
by Jill Hoffman | Aug 7, 2013 | Medical Devices
When Medtronic manufactured the first pacemakers more than 50 years ago, physicians did not know what they were. The idea of implanting a man-made device in a patient’s chest sounded crazy. It was up to sales reps to teach doctors how pacemakers worked and how they...