Tag Archives: healthcare

From the Healthcare Marketing Trenches

By Jill | Uncategorized, , , , , , , ,

Promoting healthcare products is always a challenge, and as the market changes and grows, several areas need to be addressed. The top issue concerns making patient engagement strategies a priority for healthcare companies. With a higher emphasis on value-based care, there is no agreed upon vision of what patient engagement looks like. However the patient […]

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South By Southwest Medtech Expo Recap

By Jill | Marketing, , , , , ,

n 1987, a few frustrated alt-rockers decided to have a festival to celebrate their music which was largely ignored by mainstream America. They held the first South by Southwest (SXSW) Festival in Austin, Texas. Organizers expected around 150 attendees—700 people showed up. Twenty-eight years later SXSW features films, music, interactive media, and commercial conferences catering […]

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The Agency Model Is Dead. RIP!

By Laura Nobles | Editorial, , , , , ,

Many within the PR business consider “agency” a dirty word. It’s little wonder. Having spent half my career at traditional PR agencies, I have witnessed first-hand the common denominators that create this image. Whether independent or a large firm, the typical culture is wacky at best, energy-sucking at worst. The hours are long, the pressure is […]

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Clinics Versus Hospitals

By Jill | Editorial, , , , , , , ,

There are more than 5,750 hospitals in the United States. In 2012, they treated nearly 36 million patients. Millions more were treated on an outpatient basis at the nation’s more than 15,000 urgent care centers and other health care clinics. And a new type of healthcare facility, the retail health clinic, is springing up in […]

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What Is Driving Medical Device Sales In 2013

By Jill | Medical Devices, , , , , , , , , , ,

When Medtronic manufactured the first pacemakers more than 50 years ago, physicians did not know what they were. The idea of implanting a man-made device in a patient’s chest sounded crazy. It was up to sales reps to teach doctors how pacemakers worked and how they could be used to safely treat patients. Reps had […]

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How Universities Work With The Healthcare Industry

By Jill | Editorial, , , , , ,

The first hospital in the United States owned and operated by a university was opened in a former professor’s house on the central campus of the University of Michigan in 1869. Surgical operations were performed in the upper lecture room until an operating room was added ten years later. By 1882, the hospital and nearby […]

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Implications of the 2.3% Device Tax Associated with Obamacare

By Jill | Medical Devices, , , , , , , , ,

When the Affordable Care Act, or Obamacare, was signed into law in 2010, it contained a 2.3% excise tax on gross sales of medical devices. The tax applies to a wide range of products, from bedpans to the most advanced heart devices, as well as companies, from emerging healthcare startups to brand-name medical device companies. […]

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Whats Happening With Health Information Technology?

By Jill | Editorial, , , , , ,

Health information technology (health IT), or the exchange of health information in an electronic environment, allows the safe and secure sharing of health information as it passes between consumers, providers, insurers and government entities.

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