From the Healthcare Marketing Trenches

From the Healthcare Marketing Trenches

Promoting healthcare products is always a challenge, and as the market changes and grows, several areas need to be addressed. The top issue concerns making patient engagement strategies a priority for healthcare companies. With a higher emphasis on value-based care,...

South By Southwest Medtech Expo Recap

n 1987, a few frustrated alt-rockers decided to have a festival to celebrate their music which was largely ignored by mainstream America. They held the first South by Southwest (SXSW) Festival in Austin, Texas. Organizers expected around 150 attendees—700 people...

The Agency Model Is Dead. RIP!

Many within the PR business consider “agency” a dirty word. It’s little wonder. Having spent half my career at traditional PR agencies, I have witnessed first-hand the common denominators that create this image. Whether independent or a large firm, the typical culture...

Clinics Versus Hospitals

There are more than 5,750 hospitals in the United States. In 2012, they treated nearly 36 million patients. Millions more were treated on an outpatient basis at the nation’s more than 15,000 urgent care centers and other health care clinics. And a new type of...

What Is Driving Medical Device Sales In 2013

When Medtronic manufactured the first pacemakers more than 50 years ago, physicians did not know what they were. The idea of implanting a man-made device in a patient’s chest sounded crazy. It was up to sales reps to teach doctors how pacemakers worked and how they...