by Jill Hoffman | Sep 15, 2015 | Uncategorized
The twenty-first century has seen groundbreaking improvements in prosthetics for amputees, and developments continue at a rapid rate. The Department of Defense’s Hand Proprioception and Touch Interfaces (HAPTIX) program has been working with rehabilitation experts at...
by Jill Hoffman | Aug 5, 2015 | Marketing
n 1987, a few frustrated alt-rockers decided to have a festival to celebrate their music which was largely ignored by mainstream America. They held the first South by Southwest (SXSW) Festival in Austin, Texas. Organizers expected around 150 attendees—700 people...
by Laura Nobles | Mar 31, 2014 | Editorial
Many within the PR business consider “agency” a dirty word. It’s little wonder. Having spent half my career at traditional PR agencies, I have witnessed first-hand the common denominators that create this image. Whether independent or a large firm, the typical culture...
by Jill Hoffman | Mar 4, 2014 | Uncategorized
In 2011, it was revealed that the French firm Poly Implant Prothèses (PIP) had been using cheap, industrial silicone, not intended for medical purposes, in breast implants for a decade. As the world’s third largest global supplier of breast implants, the scandal...
by Jill Hoffman | Sep 4, 2013 | Medical Devices
With nearly 1.4 billion people, China is the most populous nation on earth. And the number of middle class Chinese now stands at 474 million—more than the entire population of the United States. Naturally, this makes China one of the world’s fastest growing markets...