Tag Archives: medtech

Brave New World for Amputees

By Jill | Uncategorized, ,

The twenty-first century has seen groundbreaking improvements in prosthetics for amputees, and developments continue at a rapid rate. The Department of Defense’s Hand Proprioception and Touch Interfaces (HAPTIX) program has been working with rehabilitation experts at the University of Pittsburgh School of Medicine. The researchers are working to develop a prosthetic arm that not only […]

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South By Southwest Medtech Expo Recap

By Jill | Marketing, , , , , ,

n 1987, a few frustrated alt-rockers decided to have a festival to celebrate their music which was largely ignored by mainstream America. They held the first South by Southwest (SXSW) Festival in Austin, Texas. Organizers expected around 150 attendees—700 people showed up. Twenty-eight years later SXSW features films, music, interactive media, and commercial conferences catering […]

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The Agency Model Is Dead. RIP!

By Laura Nobles | Editorial, , , , , ,

Many within the PR business consider “agency” a dirty word. It’s little wonder. Having spent half my career at traditional PR agencies, I have witnessed first-hand the common denominators that create this image. Whether independent or a large firm, the typical culture is wacky at best, energy-sucking at worst. The hours are long, the pressure is […]

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EU Pushes to Tighten Medtech Regulations

By Jill | Uncategorized, , , , , , ,

In 2011, it was revealed that the French firm Poly Implant Prothèses (PIP) had been using cheap, industrial silicone, not intended for medical purposes, in breast implants for a decade. As the world’s third largest global supplier of breast implants, the scandal affected 100,000 women in Europe and 400,000 women globally. The scandal moved the […]

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Medtech and the Chinese Market

By Jill | Medical Devices, , , , , , , ,

With nearly 1.4 billion people, China is the most populous nation on earth. And the number of middle class Chinese now stands at 474 million—more than the entire population of the United States. Naturally, this makes China one of the world’s fastest growing markets for medtech devices.

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What Is Driving Medical Device Sales In 2013

By Jill | Medical Devices, , , , , , , , , , ,

When Medtronic manufactured the first pacemakers more than 50 years ago, physicians did not know what they were. The idea of implanting a man-made device in a patient’s chest sounded crazy. It was up to sales reps to teach doctors how pacemakers worked and how they could be used to safely treat patients. Reps had […]

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Custom Craze in Medical Devices Applies to Fitness, Too

By Laura Nobles | Editorial, ,

Just Ask a Former Biomedical Engineer Turned Personal Trainer Customization is a hot concept in medtech these days. The idea, of course, is that enhanced personalization will improve treatment accuracy, patient outcomes and quality of life. I’ve learned over the past two years that the same applies to personal fitness. I have always been naturally […]

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