Tag Archives: pr

From the Healthcare Marketing Trenches

By Jill | Uncategorized, , , , , , , ,

Promoting healthcare products is always a challenge, and as the market changes and grows, several areas need to be addressed. The top issue concerns making patient engagement strategies a priority for healthcare companies. With a higher emphasis on value-based care, there is no agreed upon vision of what patient engagement looks like. However the patient […]

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South By Southwest Medtech Expo Recap

By Jill | Marketing, , , , , ,

n 1987, a few frustrated alt-rockers decided to have a festival to celebrate their music which was largely ignored by mainstream America. They held the first South by Southwest (SXSW) Festival in Austin, Texas. Organizers expected around 150 attendees—700 people showed up. Twenty-eight years later SXSW features films, music, interactive media, and commercial conferences catering […]

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The Agency Model Is Dead. RIP!

By Laura Nobles | Editorial, , , , , ,

Many within the PR business consider “agency” a dirty word. It’s little wonder. Having spent half my career at traditional PR agencies, I have witnessed first-hand the common denominators that create this image. Whether independent or a large firm, the typical culture is wacky at best, energy-sucking at worst. The hours are long, the pressure is […]

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