Tag Archives: relations

The Agency Model Is Dead. RIP!

By Laura Nobles | Editorial, , , , , ,

Many within the PR business consider “agency” a dirty word. It’s little wonder. Having spent half my career at traditional PR agencies, I have witnessed first-hand the common denominators that create this image. Whether independent or a large firm, the typical culture is wacky at best, energy-sucking at worst. The hours are long, the pressure is […]

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