We’ve all seen them: videos promos designed to “wow” us about a company and its wares. Unfortunately, many corporate videos often fall short of their intended goal.
How can you make sure yours isn’t a snooze-fest? I say make it personal.
Any company can claim to have a good product or service. It’s a given in today’s economy. What sets any company apart is its people, who cement your brand’s emotional connection with your stakeholders.
A recent corporate video from Nobles Global Communications client OptiMedica demonstrates how to utilize your people to personalize your video. Theirs is a “secret sauce” culture I wish I could bottle and sell.
Here are five reasons why it works:
Let us know what you think.